Marketing

Due to the great crash of 1929 the movie studios had to find ways of getting more audience memebers into the theatres. The invention of sound in movies was a break through for the film industry; however, some of the studios lost revenue because foreigners could not enjoy a movie that was not in their language. During the dynasty of great movie studios (such as Metro-Goldwyn-Mayer, which produced The Wizard of Oz) everyone who worked on set was tied into a 7-year contract. Since The Wizard of Oz was created less than 30 years after the invention of movies, less than 10 years after the invention of talking pictures, and at the peak of musical genres and Technicolor films the marketing strategy was very simple: to inform audience members of the new film staring an up and coming actress Judy Garland. I would not change the marketing plan because it was suitable for the time in which it was produced.