Thursday, March 1, 2012
Thursday, February 23, 2012
USP
The benefit to seeing The Wizard of Oz is enjoying an all-time classic. The Wizard of Oz was released during the peak of Hollywood glamour film's and the musical genre. One of the aspects that makes this film uniques is the transition from black and white to color. The Wizard of Oz was released in the mid-30s and was one of the first film to be shot in technicolor. This film has stood the test of time and has been re-released and brought back to theathres despite being an older movie. The Wizard of Oz is clearing a classic, which is one of the strong aspect of this film.
Three movies with similar themes and plots are The Wiz, Alice in Wonderland, and The Chronicals of Narnia.
Alice in Wonderland and The Chronicals of Narnia are based off of children's novels, just like The Wizard of Oz. All of these movies were able to bring there audiences in by that love for the classic children's books. The Wiz marketed itself as an urban version of The Wizard of Oz with famous pop singers from that generation. The Wizard of Oz was unique in its time, is inspiring to "the Young at Heart", and offers a light-hearted plot to a serious theme. These are reasons why I am thrilled to watch this film and believe in its success. 
Gone with the Wind was also released the same year as The Wizard of Oz. Gone with the Wind won numerous Academy Awards that would have otherwised went to The Wizard of Oz. Unlike its competitor Gone with the Wind was set during a real time and had similar situations relating to the audience. That is where Gone with the Wind surpassed The Wizard of Oz in marketing. However, I believe, no other film from that year is worth mentioning do the it not being able to stand the test of time.
Thursday, February 2, 2012
The Wizard of Oz's special release 70th Anniversary Blu-ray-
70th Anniversary
The Official website for The Wizard of Oz-
The Wizard of Oz
Cast and Crew
Director: Victor Fleming (as seen to Dorothy's left)
Screenplay Writers: Noel Langley
Florence Ryerson
Edgar Allan Woolf
Producer: Mervyn LeRoy
Dorothy- Judy Garland (third from left, above)
Scarecrow/ Hunk- Ray Bolger (first on left, above)
Tin Man/ Hickory- Jack Haley (second from left, above)
Cowardly Lion/ Zeke- Bert Lahr (first on right, above)
Glinda- Billy Burke (on Dorothy's left, below)
Wicked Witch of the West/ Mr. Gulch- Margaret Hamilton (on Dorothy's right, below)
To find more information about the cast and crew, please click on link:
Pitch
The Wizard of Oz is a tale for all ages that captures "the Young at Heart". The moving connection between the characters and the motivation displayed by the Scarecrow, Tin Man, and Cowardly Lion will have you brought to tears. Musical numbers, dynamic characters, and the extrordinary journey will have you requesting The Wizard of Oz time and time again because there is "No place like home".
My Favorite Movie
The Wizard of Oz is my all time favorite movie. I have seen this film a countless number of times, including being able to have even seen it in the theatres during a special anniversary preview. I have enjoyed watching this film with friends and family of all ages. I would recommend this movie to anyone and can fill their heads with hours of information about the making of The Wizard of Oz.
Marketing
Due to the great crash of 1929 the movie studios had to find ways of getting more audience memebers into the theatres. The invention of sound in movies was a break through for the film industry; however, some of the studios lost revenue because foreigners could not enjoy a movie that was not in their language. During the dynasty of great movie studios (such as Metro-Goldwyn-Mayer, which produced The Wizard of Oz) everyone who worked on set was tied into a 7-year contract. Since The Wizard of Oz was created less than 30 years after the invention of movies, less than 10 years after the invention of talking pictures, and at the peak of musical genres and Technicolor films the marketing strategy was very simple: to inform audience members of the new film staring an up and coming actress Judy Garland. I would not change the marketing plan because it was suitable for the time in which it was produced.
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